How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works

 With new social media platforms coming up everyday, businesses need to keep updating their outlook on how to use these platforms. Although, the underlying fact remains that social media reaches beyond borders, be it physical or metaphorical ones, each medium has a certain niche that sets it apart. Honestly, how else can they co-exist? However, the important question is how do we use each of them to best suit our needs.

Well, let's analyse it, one medium at a time.

 If the entire social media were to be a family, Facebook would be the patriarch. Not because it is the oldest, which it isn't, but because it is the most knowledgeable, at least in terms of user information. With about 1.23 Billion users, roughly 17% of the world's population, this is definitely the most important platform. For any entity, be it, a large multinational business or a freelance photographer, a Facebook page is a must-have. Instagram++ Apk The site not only offers instant access to millions of potential customers, having interests aligned to your business, but also is the most regularly visited website. For service-based companies, it is a good way to give out gift coupons and special offers in exchange for 'likes' for their page, thereby increasing online visibility. A perpetual cycle of sorts. Another important way to use Facebook would be to use their advertisements. With targeted advertisements that Facebook offers, it is definitely a wise investment with exponential returns.

 Another behemoth in the social media arena. Definitely worth tapping into. However, there is a slight difference in the way one should go about marketing on Twitter. With just 140 characters, it has limited scope for creativity. At least in comparison to Facebook, but there are creative ways in which one can use this medium. For example, a service based company, can give out promotional materials like official merchandise, when consumers 'Retweet' their posts. A good way to increase your visibility on the site would be to use #hashtags in your posts depending on what is trending in the city or country you are attempting to target. An important aspect of Twitter is that it is a global 'complaint box' of sorts. Which, counter-intuitively, is not a negative thing. A lot of restaurants, in fact any service-providing-entity for that matter, can use this medium as a customer grievance redressal forum. A quick response to a customer complaining about the service on Twitter, can mitigate negative publicity. At the same time get you brownie points for being a pro-active listener to customer feedback. The proverbial 'two birds in one stone' situation.